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The SWOT analysis of Texas Instruments helps in analysing the brand through its strengths, weaknesses, threats, and opportunities. In Texas Instruments' SWOT analysis, the internal factors are strengths and weaknesses, whereas the external factors are opportunities and threats. SWOT analysis is a framework that enables Texas Instruments to benchmark its business and performance in comparison to its competitors. Texas Instruments is one of the leading brands in the technology and IT sectors (Baumann-Ouyang, Butt and Wieser 2023).
i) Business Level Strategies
Texas Instruments business model is based on four long-term competitive advantages: a diverse product portfolio, strong manufacturing and technology capabilities, diverse and long-term market positions, and the reach of our marketing channels. Instead of maximizing short-term profitability through becoming a fabless chipmaker, Texas Instruments' strategy depends on the sustainability of margins and production over the long term. Analog integrated circuits have a longer useful life in comparison to digital ones and allow for a more long-term-oriented strategy. This creates incentives for more product that is done in-house instead of relying on foundries in Asia, with fewer supply chain-related risks (Blanche and Ketchum 2021).
ii) Corporate Level Strategies
The company has reinvested in its business while rewarding its shareholders. Texas Instruments management has dialled down its share repurchase program in favor of dividend payments. This is the reason why the ratio of dividend payments to share repurchases trails the price-to-book multiple of the company. In 2021, market valuations reached their peak, and TXN management reduced its share repurchase program in the past 12-month period to only $400 million (De et al. 2021).
A competitive analysis will provide insight into what other brands define as their "why," comparing their USP with their competitors' USP for clear talking points surrounding their brand to emerge and help distinguish it from the competition (Guo et al. 2019).
| Strengths | Important factors in the strength of the bank include its experienced workforce, financial position, and successful track record of integrating complementary businesses through acquisitions and mergers. The factors also include a strong dealer community, automation of activities, a successful track record, good returns on capital expenditure, and a strong brand portfolio (De et al. 2021). |
| Weaknesses | The weaknesses include High employee attrition, limited success outside the core business, high days' inventory, a low profitability ratio percent, and a need for new technologies and investments weaknesses include a lack of diversification and attrition, falling management efficiency, and a lack of diversification (Hoilett et al. 2020). |
| Opportunities | New customers from online channels are among the opportunities. In the past two decades, the company has invested a large sum of money in its online platform. This investment has led to a new sales channel for Texas instruments. In recent years, the company has capitalized on this opportunity by understanding and meeting the needs of its customers, resulting in a stable. The opportunities include a merger with Praxair, technology, and analysis, growth diversification like energy generation, increased climate protection efforts, and technology and analysis (Hoilett et al. 2020). |
| Threats | The threats include rising raw material costs, a shortage of skilled workforces, government regulation and reform, safety regulations, rising pay levels, new technologies, the demand for highly profitable products, etc. (Hespanhol, Pasquini and Maldaner 2019). |
| Political Factors | Sector regulations, government reliance, and spending budget are examples of political factors. |
| Economic Factors | The economic actors include currency fluctuation, income distribution, economic performance, and GDP growth (De et al. 2021). |
| Social Factors | The social factors include employee welfare, involving employees, and work-life balance. |
| Technological factors | The technological factors include innovative ways of product production, research, and development (Guo et al. 2019). |
| Legal Factors | The legal factors include environmental laws, labour laws, financial regulations, and safety regulations. |
| Environmental Factors | The environmental factors include the efficient use of water, energy, and climate production; the efficient use of resources; the efficient use of water; and the efforts of the government for climate change and climate protection (De et al. 2021). |
(i) Demographic Characteristics of the Market
The company is dominated by men. There 30% of women and 70% of men work as Texas employees.
After getting information regarding the demographics of Texas, it was found that the state has 200 employees. There are 30% of women and 70% of men working as Texas employees, implying that the company is dominated by men. At Texas, the most common ethnicity is white (58%), followed by Asian (15%), and 11% of Texas Engineering employees are black or African American. In Texas, the average employee makes $73,512 per year. Texas employees are likely to be Democratic Party members. The employees at Texas On average, employees stay with the company for 6.3 years (Guo et al. 2019).
iii) Psychological Characteristics of the Market
The core values of the company include being client-centric, having integrity, diversity, intellectual honesty, and collaborating (Hespanhol, Pasquini and Maldaner 2019).
iv) Behaviours of the Target Market
The company applies a fiduciary mind set to make sure that everything that is done every day is about delivering a better solution for the clients. The company aims to recruit, develop, mentor, and retain professionals that display the highest professional level as well as personal integrity. The company is most interested in fostering a cooperative, collegial, and productive work environment in which each of us demonstrates the highest levels of professionalism and respect (Hespanhol, Pasquini and Maldaner 2019).
v) Market-Appealing Strategies
There are four strategic pillars for operationalizing diversity and inclusion. Talent management aims to embed diversity and inclusion in HR policies and processes, which involve recruiting, talent sourcing, performance, development, and benefits.The inclusive culture aims to foster an environment where differences are leveraged and valued to enhance a sense of belonging and increase the performance of the employees. Examples include celebrating global heritage days as well as employee resource groups. The goal of the training and development is to improve managerial capabilities to provide employees with equal development opportunities and room to grow in the workplace. Examples include bimonthly inclusion boosts and unconscious bias. Accountabilities aim to drive accountability and business ownership for inclusion and diversity through annual plan development as well as quarterly tracking and reporting throughout the key businesses and functions (Hoilett et al. 2020).
Marketing is a controllable set of marketing tools used by a company to elicit the desired response from its target market. This consists of everything that can be done by a company to influence demand for its product. It is a tool for helping the market plan and execute (Khader and Cherian 2020).
i) Product Strategy (Product Mix)
Texas Instruments also expands its computerized light handling training innovation items, which incorporate microcontrollers, minicomputers, and multi-center processors. Texas Instruments caters to a wide range of people aged 18 and up. The company created visual representations to understand the competitive positioning of products in the market. The visual branding approach of this company includes individuals benefiting from TI innovation, produced with the use of mosaics of many TI items (Liu et al. 2020).
ii) Pricing Strategy
Value-based pricing.
iii) Promotional/Advertising Plan
On social media, Texas Instruments is dynamic on sites like LinkedIn, Youtube, Instagram, and Facebook. Influencer marketing is another strategy of this company.
i) 4Ps’ comparisons with competitors
The 4 P’s of marketing are product, promotion, place, and price.
ii) Product
Instruments Texas is developing products to enter new markets (Liu et al. 2020).
iii) Price
The pricing strategy that it is pursuing in the various customer segments it is operating in (Liu et al. 2020).
iv) Place
With the advent of online retailing and the dominance of players such as Amazon, the distribution mix of instruments in Texas has taken on a new dimension (Liu et al. 2020).
v) Promotion
The emergence of social media and online advertising has modified the landscape of Instruments' communication mix as well as a communication strategy (Liu et al. 2020).
vi) Strengths’ comparisons with competitors
Important factors in the strength of the bank include its experienced workforce, financial position, and successful track record of integrating complementary businesses through acquisitions and mergers. The factors also include a strong dealer community, automation of activities, a successful track record, good returns on capital expenditure, and a strong brand portfolio (Lussier 2019).
vii) Weaknesses’ comparison with competitors
The weaknesses include High employee attrition, limited success outside the core business, high days' inventory, a low profitability ratio percent, and a need for new technologies and investments weaknesses include a lack of diversification and attrition, falling management efficiency, and a lack of diversification (Xu 2020).
viii) Competitive Advantage of the Organization
The company is most interested in fostering a cooperative, collegial, and productive work environment in which each of us demonstrates the highest levels of professionalism and respect (Xu 2020).
Texas Instruments Incorporated has reported third-quarter revenue of $5.24 billion (Hoilett et al. 2020).
