Struggling With Tata Consultancy Case study?

Competitive Analysis and Advantage in the industry

TCS creates valuable, tailored technology and business solutions that solve the customers' business issues using its people and intellectual resources. Additionally, its capacity for assembling intricate, comprehensive solutions that cater to the objectives of all corporate stakeholders as well as the high levels of trust fostered in client relationships help it land significant transformation transactions. These agreements provide high-quality revenues that drive the company's financial capital and industry-leading organic growth and profitability.

By assisting them in adopting new business models, pursuing new income sources, providing superior customer experiences, implementing resilience and efficiency into their operations, and differentiating themselves from the competition, these solutions provide enormous value for our clients.

SWOT Analysis

Strength  - The essential elements of TATA Consultancy Services' (TCS') business that provide it a competitive advantage in the industry are examined in terms of the company's strengths. The strength of a brand may be attributed to a variety of things, such as its financial standing, skilled personnel, distinctiveness of its products, and intangible assets like brand value.

• High command on the domestic and local markets (India)
• Powerful brand support (TATA)
• Strong Morals
• In the markets it serves, brand recognition is fairly high.
• Employs more than 300,000 people.

Weakness

A brand's shortcomings are specific areas of its business that may be improved to strengthen its position. Some flaws can be described as qualities that the business lacks or in which the competition excels. The TATA Consultancy Services (TCS) SWOT Analysis has the following weaknesses. Not extremely powerful in this market sector

Opportunity

Any brand has the potential to develop in certain areas in order to grow its customer base. Opportunities for a brand might include global growth, product enhancements, improved communication, etc. The opportunities identified in the SWOT analysis of TATA Consultancy Services (TCS) are as follows:

• First, developing markets
• Product market, such as products with a certain domain
• Recurring business from current clientele

Threat

Any firm may face risks in the form of elements that might harm its operations. Threats can come from a variety of sources, including increasing rival activity, shifting governmental priorities, alternative goods or services, etc. The following are the risks identified in TATA Consultancy Services' (TCS) SWOT Analysis:

1) Employee loyalty and attrition;

2) larger MNCs entering India and vying for international clientele

3. Emphasizing organic growth

PESTLE Analysis

In the domestic market, Tata Consultancy Services (TCS) has achieved market dominance. Even though the company has a solid foothold in India, it remains heavily depends on the North American and European markets. The firm concentrated on issues such customs excise reporting, cross-border market access, and immigration and passport restrictions at the time of the Brexit. The companies' sales come from more than 20% of the European Union. After the vote about the UK's choice to exit the EU was declared, the value of the pound decreased by 10%. Many businesses in Europe had put off purchasing software. Although the feasibility of the short-term initiatives remained unaffected, the corporations in the EU delayed even their long-term projects.

In terms of achieving the title of being the first Indian firm to reach a market value of $100 billion in the past ten years, they have created a strong market position. Tata Consultancy Services (TCS) has always taken an unusual approach to developing a differentiating strategy, achieving its goals in the market, and allocating money. They firmly think that the business will be able to sustain both rapid sales growth and long-term profitability.

Tata Consultancy Services has developed experience in the field of attracting and keeping current clients during the course of its operations. They have created a set of features that are extremely exclusive to the business, and this has helped them achieve popularity with their present clientele. They help their employees maintain a healthy work-life balance. Despite the fact that the organization's high degree of structure has drawn criticism from some quarters. Despite this, the business has built a very solid financial presence throughout all of its areas of activity, giving its clients some kind of assurance.

According to Tata Consultancy Services (TCS), the company's success may be attributed to its investment in technology and inclination for innovation. In order to transform ground operations with the aid of digital technology, the firm worked with Singapore Airline Operations Solution. This would further increase operational efficiency and offer a more comprehensive client experience. Additionally, they introduced an Intelligent Power Plant Solution that combines AI, IoT, and Digital Twin technologies to digitally change operation with the aid of power utilities.

Data theft has already been attributed to TCS. Tata Consultancy Services was accused of illegally obtaining material to build an insurance platform in a complaint brought by Computer Science Corporation. CSC claims that by acquiring the codes, the business abused its power. The business also claimed that a TCS employee had copied and pasted a portion of the insurance source code. They believed that the employee not only copied the code but also forwarded it to others via email. CSC responded by stating that they expected TCS to reimburse them for whatever losses they had incurred.

Target Market Analysis

The organisation has consistently high customer satisfaction levels and long-lasting client connections as a consequence of its strong service orientation, desire to engage in the relationship, dedication to produce effective outcomes, and track record of excellent execution. Increased recurring business as a result of the growth in relationship capital gives the business model greater visibility and predictability.

TCS always makes investments to upgrade its skills and widen its product portfolio. Customers' interactions grow over time, including more and more functions of the company's operations, via cross-selling and up-selling these additional items. This expands and enhances TCS' contextual understanding of the business and IT environments of its clients, thereby boosting its intellectual capital.

Marketing Mix

Tata Consultancy Services, often known as TCS, works tirelessly to offer its clients the finest solutions possible from a worldwide standpoint. It engages in business in industries known as ISUs, including banking and financial services, consumer packaged goods, energy - oil and gas, government, healthcare, hi-tech, manufacturing, media and information services, retail, telecom, travel, transportation and hospitality, and utilities. The solutions that TCS offers to businesses and clients are the items in its marketing mix. TCS offers a variety of services, with a focus on information technology (IT) services, consulting, IT infrastructure, enterprise solutions, enterprise security and risk management, engineering and industrial services, eco sustainability services, digital enterprise, business process services, business intelligence and performance management, assurance services, platform solutions, and iON small and medium sized business across the globe.

TCS guarantees clients process improvement, cost savings, revenue enhancement, and timely deliveries through its various pricing structures and policies. TCS uses differential pricing for its iON services, where rates vary depending on the clientele, and success-based pricing for certain of its overall outsourced contracts. TCS is aiming to target small communities and various consumer bases with the aid of this. There is no additional cost associated with this technology since iON combines hardware, software, and a network with the services offered by TCS.

Competitive Analysis

Key success factors

The success of TCS is a result of the alignment of the framework's six elements. By doing this, they were able to establish a model for industrial global services that allows them to handle complicated procedures in a practical and economical way. These procedures must be fundamentally capable of deploying TCS's local service outsourcing model in a repeatable, predictable, and high-quality way.

TCS works across a wide range of sectors and regions by using this fundamental insight of who they are. They apply this fundamental knowledge to a staggering array of fields, including applications, infrastructure, finance and accounting, and customer support. These service-related professions appear to be rather unconnected at first glance. 

Problems and Issues in  Organization

For the fiscal year that concluded on March 31, 2015, TCS lost 14.9% of its more than 3 lakh-person staff. Over 13,000 of the company's 47,931 overall job losses occurred in the final three months of the year. However, TCS gained slightly more than 19,000 new employees overall over the year.